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Green Team New Jersey Realty’s 2019 Circle of Excellence Award Recipients
There was a lot to celebrate at the NJ Realtors Awards luncheon on March 4, 2020. New Jersey Realtors® Circle of Excellence® Sales Award® recognizes members who have demonstrated excellence in salesmanship. And, just as in years past, several members of Green Team New Jersey Realty were recognized.
GTNJR Award Recipients
Green Team New Jersey Realty’s Circle of Excellence Award Recipients were all smiles as they accepted their awards.
Silver
.
Charles Nagy and Theodore Van Laar received Silver Awards for $6.5 million and 20 units minimum. This is not Charlie and Ted’s first time receiving Circle of Excellence Awards. Since 2014 they have been in the Circle of Excellence multiple times. And since the creation of Green Team New Jersey Realty, this is their 3rd consecutive year.
Bronze
Further, receiving the Bronze Award for $2.5 million and 15 units minimum, were: Barbara Tesa, Kristi Anderson, Keren Gonen, Alison Miller, and Heidi Hyland. Unfortunately, Heidi was unable to attend the awards luncheon, but her co-workers/friends made sure that she received her award.
A History of Achievement
Most of these Sales Associates from Green Team New Jersey Realty have received Circle of Excellence Awards in the past. In addition, this group of high achievers received additional awards at Green Team Realty’s 2019 Awards Ceremony. Charles Nagy, Ted Van Laar and Karen Gonen received the President’s Club Award. That was given for achieving a sales volume of $5 to $10 Million. And the team of Charlie and Ted was awarded Yearly Sales Leader. Alison Miller, Barbara Tesa, Heidi Hyland and Kristi Anderson received the Captain’s Club Award, for $3 to $5 Million in sales volume. Ann Nussberger and Cathie Witte, also shown in the photo below, received Honorable Mention for sales of $1.5 to $3 Million. It’s not surprising that Green Team New Jersey Realty is #1 in Vernon. And this is the result of both sales volume and units sold.
Pride at the Green Team New Jersey Realty Table
Geoff Green, President of Green Team Realty, and Amy Green, Vice President of Mortgage Lending, Guaranteed Rate, celebrated with the award recipients. And the pride they took in the Circle of Excellence award recipients was obvious. This was an occasion to celebrate achievement – and friendship. A true circle of excellence.
Green Team Realty 4th Quarter 2019 Sales Leaders
Congratulations from Geoff Green, President of Green Team Realty, to our 4th Quarter 2019 Sales Leaders
I am thrilled to see that Nancy Sardo of Green Team New York Realty has won the 2019 Q4 Sales Leader Award. This is no small accomplishment as there are many top producers in our Warwick Office. Nancy is an exceptional Realtor, a great businesswoman and a good friend to myself and many others in our community.
And we are very excited to announce Kristi Anderson for her first Quarterly Sales Leader award with Green Team New Jersey Realty. Kristi has been an outstanding Realtor and citizen in Sussex County for many years, and we are just thrilled to see her rising to the top of the production ranks. This will be the first of many for Kristi.
Nancy Sardo, Green Team New York Realty
Nancy Sardo has been listing and selling homes in Orange County, New York since 2005. Her experience and eye for detail allow her to see potential in resales. And her knowledge as a new construction broker offers building as another option for the buyer who has exhausted the limited resale market.
Nancy has earned her Associate Broker’s License, Seniors Real Estate Specialist (SRES) designation. She is also an Accredited Buyer’s Representative (ABR).
I am grateful for achieving 4th Quarter Sales Leader at Green Team New York Realty. It’s a great group of professionals to work with, even in an independent, competitive industry.We’re in a business that changes day to day. However, “setting goals is the first step in turning the invisible into the visible.” This small but valuable quote from Tony Robbins goes a long way. I had a great year and most of all thank my family, friends, and the clients who are now friends, I have a “dream team” of colleagues to work with. Your referrals are the heart and soul of my business. I promise integrity, commitment, communications and trust.
Kristi Anderson, Green Team New Jersey Realty
When Kristi Anderson joined Green Team New Jersey Realty she brought with her over 18 years of experience. The Broker-Realtor® is an Accredited Buyer’s Representative (ABR) and has Short Sale and Foreclosure Resource Certification.
In addition, as a Vernon resident of 15 years she has a thorough knowledge of the area and local market. This busy mom of four still finds time to volunteer with the Vernon Township School District’s SCA. And she is also a dedicated and hardworking volunteer board member of the Vernon Chamber of Commerce. But perhaps most importantly, she brings a desire to help people make their real estate dreams come true.
I am so happy to be part of a team with the passion, energy and commitment to client service that I have. I do whatever it takes to get the home SOLD! Thank you to all of my clients. You are the reason I love my job!
January 2020 Housing Market Update
Geoff Green, President of Green Team Realty, welcomed everyone to the January 2020 Housing Market Update held on Tuesday, January 21 at 2 p.m. This first housing market update of the year provides a review of 2019, as well as a look forward.
Click Here to Watch the recording of the live Housing Market Update
National Stats
Housing Market Predictions for 2020
Influencers in the industry have made predictions as to where the housing market is headed in 2020. Ken Leon, Global Director of Industry and Equity Research of CFRA Research says there is a strong foundation for the housing market driven by employment growth, higher household income and consumer confidence levels. In addition, he also believes that we’ll start to see millennials beginning to acquire their first homes. There are more millennial buyers than any other generation right now.
George Ratiu, Senior Economists of Realtor.com sees a mixed bag. Supply of new homes begins to offset inventory. We’ll still be talking about inventory issues, but interest rates remain reasonable as home prices flatten. We’re not seeing that flattening of home prices in our area at this time, but its reasonable to assume the growth of price appreciation will slow in 2020.
Freddie Mac expects interest rates to remain low for the next two years, a good thing.
The Positives
As shown above, rates are still historically low. It seems like the experts are in agreement that home prices are going to increase, though Realtor.com is the most pessimistic, predicting just a slight increase. Housing starts (new housing analytic) appear to remain at about 1.3 million. And total home sales look like they may eclipse 6 million, indicative of a very strong 2020 housing market.
The hurdles…
The issue of inventory we’ve been dealing with for some time is continuing. And it appears that it will keep on being an issue for at least 2020.
Promising news regarding national delinquency rate
This is encouraging news. What lead to the major downturn in the 2007/2008 housing market and kept it at such a low level till 2016 was delinquency. Right now we are basically at 20 year lows as far as loans defaulting. This is a great analytic as it means people, even when it’s difficult, are keeping up with their mortgage payments. A lot has to do with confidence as homeowners see their homes increase in value.
American Debt
Thought to be a precursor in relation to the housing market; auto debt has doubled in the last 10 years. Even as auto loan debt continues to rise, the percentage of delinquent borrowers is still at a lower than average level and sales remain strong. However, it warrants watching.
Local – Combined Stats for Orange, Rockland and Westchester Counties, NY
Units Sold
Broken down into quarters, it’s evident 2017 was the peak, year over year.It’s worth keeping track of these trends.
Average Price
Prices are continuing to increase, showing an increase over the last four years at end of 4th quarter.
Ask to Sold Ratio
The last asking price versus what the home sold for. This is softening a bit. The higher the number, the better the sellers market is. As it cools, the better the market becomes for buyers.
Days on Market
We’re seeing days on market coming up, an indication that market is cooling.
Orange County, NY
Units Sold
As opposed to quarterly format, these graphs show month-to-month variations. You can see where things started to fall off back in the end of 2017. While it could be argued that we’ve been in a cooling off period for almost 2 years, we haven’t seen price follow suit.
Average Sales Price
We have been seeing price increase over the last two years, in comparison to the units sold trend. Geoff reiterated that in his experience, price always lags units sold. Here we’re looking at a two-year lag, but much can be attributed to low inventory.
Ask to Sold Ratio
Days on Market
Local – Combined Stats for Sussex, Morris and Passaic Counties, NJ
Units Sold
There is a significantly lower variance for 2019 in units sold.
Average Price
Here again, prices are rising, even though units sold is significantly down.
Ask to Sold Ratio
Average sold to list price ratio is slowing down, a sign that things are cooling off a bit. The higher the number, the hotter the market. The lower, the cooler, and trending towards a buyers market.
Days on Market
These numbers are still holding strong.
Sussex County, NJ
Units Sold
Per Geoff, these are really the most important numbers to look at. And again, in 2017 the numbers started to decline.
Average Sales Price
Ask to Sold Ratio
Days on Market
So, should you buy or sell a home in 2020?
If you’re considering buying a home in 2020, it comes down to individual circumstances. The Consumer Financial Protection Bureau recommends a total debt-to-income ratio below 43% to get a qualified mortgage.
Should you sell your home in 2020? Regardless of the advice here, Geoff says if the time is right for you, the answer is yes! If you’re a Baby Boomer and you have a place to go to but are waiting to see if the market is going to go a little bit higher, that may not be a game you should be playing. There are too many variables. Lots of stats show the market is entering a cooling off period. In an election year you never know what the impact will be. In other words, the market is about as good as it’s going to get for the foreseeable future!
Click Here to Watch the recording of the live Housing Market Update
Housekeeping Items
The next Housing Market Update will be on Tuesday, February 18 at 2 p.m You can sign up at GreenTeamRealty.com/HMU.
Thank you to our sponsor, REALLY, The Real Estate Referral Community. REALLY is where Professionals who serve the Real Estate Industry can connect, communicate and securely exchange referrals with speed and ease. And there are no fees on commission exchanged between Agents. Join for free at ReallyHQ.com
Meet Our Panel for the December 2019 Housing Market Update
Our moderator is Geoff Green, President of Green Team Realty. Our panelists are Keren Gonen of Green Team New Jersey Realty.
We also have Carol Buchanan and Wayne Patterson of Green Team New York Realty.
Geoff opened the discussion by asking the panelists how 2020 was starting off for them. What are they experiencing?
Carol Buchanan
Carol began by stating that she has never seen a January this active. She is working with clients who will be listing, buyers who are anxious to purchase. Again, inventory is still low so when a home comes on the market that is nice and priced well, it sells quickly. In January 2019 Carol predicted that 2019 was going to be a strong year. Geoff asked if she has the same sense for 2020. “Absolutely! Positively. No doubt about it,” was Carol’s response. ” 2020 is going to be a very, very strong year in real estate.” Geoff added that Carol’s predictions have proven to be more correct than anyone else’s he knows, so he always listens to hers!
Wayne Patterson
Geoff then asked Wayne, who has been in the industry a long time, what his take-away was on the stats presented. Wayne replied that what immediately came to mind was that if a buyer is interested, and because inventory is so low, they should have all their ducks in a row. It’s vital to be pre-approved, have all documentation ready to go, etc. Buyers have to be ready to move as there will be competition for homes on the market. “He who makes the offer first, wins!” Sellers who have been waiting to put their home on the market? Wayne’s advice is do it now! It’s going to sell quickly because there is an abundance of buyers.
Geoff’s experience in listing homes is that often people say, “Well, we really don’t have to sell it right now. Maybe we should wait another year because the market might come up another 5 or 6%, money that would come in handy for our retirement.” Geoff asked Wayne his response to that line of thinking. Wayne replied that the homeowner is thinking of selling for a reason. They want to retire and move out of state and alleviate a lot of the expenses that go along with maintaining that home. Taxes, maintenance costs, etc. That money that you think you’re saving by not putting your home on the market now will be spent in the upkeep of the house. If you’re thinking of selling in the Spring because you hear that’s the best time, you may have a better chance of selling your home now if it is in good condition and priced well.
Keren Gonen
Keren thinks that 2020 will be even better than 2019 because interest rates have now made it cheaper to buy a house than to rent. It’s been trending this way for awhile, but not everyone has been aware of what’s happening. In Sussex, Keren said, you can rent a home for $1,900, while a mortgage would cost $1,300! As far as Sellers waiting to list their homes, Keren always advises them to watch Green Team’s Housing Market Update so they can see what the truth is. We bring stats in from various sources; it’s not just our opinion. So when people ask if they should wait for Spring, Keren lets them know she is out with buyers everyday, in the snow, in the freezing cold. And you know when someone is looking for a home in those conditions, they are serious buyers.
In addition, we never know what is going to happen in the future. So if you want to sell and move to a warmer climate, now is the time to do it. Geoff stated it’s good to list now as it also puts you ahead of the competition, when most sellers put their homes on the market. Very often buyers have very definite time constraints. They have to purchase a home by a particular time and couldn’t wait till Spring. And when more inventory comes on the market, there is less competition among buyers and more room to negotiate.
A Global Perspective…
Looking at the DOW, the market is very strong. It looks like the first phase of the US/China Trade Deal is a done deal and seems to be favorable to the US. The replacement of NAFTA with the new trade deal has now gotten through our Congress, but that was causing some wariness in the business sector. So some things that had been hanging over the economy in 2019 seem to be resolving. However, we are in the midst of an impeachment process and election, so we’ll be watching for the impact.
To Contact our Panelists:
Carol Buchanan: 845-705-9162 or carolbuchanan97@gmail.com
Wayne Patterson: wayne@waynepatterson.com or 845-313-5623
Keren Gonen: 551-262-4062
We’ll see you on February 18 at 2 p.m.
December 2019 Housing Market Update
[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Geoff Green, President of Green Team Realty, welcomed everyone to the December 2019 Housing Market Update held on Tuesday, December 17 at 2 p.m. He began the webinar with an overview of National Stats.
National Stats
Good News, Economically…
Good news on all economic standpoints, not just real estate! Economists seem to be pushing back the recession timetable. It doesn’t look as though many people think a recession will be happening in 2020. A few people think we might even see another five years before we have another recession. It may be that the answer lies somewhere in between.
Increased Purchasing Power
At the end of the day it comes down to monthly cash flow for people. It is almost irrelevant what the price of a house is. It’s much more relevant what it costs on a monthly basis to live in a house.
While prices have increased, mortgage rates have gone down substantially over the last couple of years, making the ability for people to purchase that much greater.
In 2019 there has been a decline in the payment as a percentage of income, meaning that mortgage payment has gone down in relation to income coming in. Another consideration is wage increases. People are making more money over the last few years due to a strong economy. This has led to a sustained positive housing environment. It is now easier and easier for people to buy homes.
Americans are choosing real estate as safest investment
What are Americans thinking about home ownership? People perceive home ownership in a positive light with many benefits. Not just financially, but also in terms of family, stability, community, etc. People are thinking it’s even safer to invest in a home than in a savings account.
Rental rates are out of control!
Rent rates have been out of control. Geoff is an owner of apartment units and it has been very steady. And he finds it remarkable how people will sometimes stay in place and not buy a home. People should jump into home ownership and engage, as there are so many benefits to it. Rent values are increasing, not decreasing.
Orange County, NY
Units Sold
It’s been a mixed bag this year – up some months, down some months. We were up again in November over the past 5 years.. When we have our Housing Market Update in January we’ll be able to look back and review 2019 in its entirety. Geoff has no reason to anticipate any substantial surprises for December.
Average Sales Price
With the exception of March and August, it’s been up consistently. And there is no reason to believe that the rate of appreciation shouldn’t continue to increase modestly throughout 2020.
Ask to Sold Ratio
Ask to sold ratio is the ratio between the last asking price and the sold price of a home. It is at a very high ratio. It’s was less than 2% in July, historically a very high number. And even though November dipped down to about 96-1/2%, it’s still a very good number. We are really talking about historical strength here. Even though there are some ups and downs, historically these are very good numbers.
Days on Market
Days on market continues to be low, but it’s ticking up a little now. According to the graph, the lines are converging a little in July and September and it appears to have crossed over in October and. This means that the market is cooling a little, but that’s to be expected.
Sussex County, NJ
Units Sold
Still a bit of mixed bag, but not any month was the highest of the last 3 years. In November we dropped below the last 3 years. While not what we want to see, but it is what it is.
Average Sales Price
Average price is still pretty strong. It took awhile for Sussex County to come around in price appreciation. However, prices seem to be increasing at good level.
Ask to Sold Ratio
Again, the ratio between the last asking price and the sold price of a home. While not as strong as in Orange County, still very strong historical numbers.
Days on Market
Sussex is showing a strong market. Again, in November there was crossover, indicating a slight cooling of the market.
Housekeeping Items
The next Housing Market Update will be on Tuesday, January 21 at 2 p.m You can sign up at GreenTeamRealty.com/HMU.
Thank you to our sponsor, REALLY, The Real Estate Referral Community. REALLY is where Professionals who serve the Real Estate Industry can connect, communicate and securely exchange referrals with speed and ease. And there are no fees on commission exchanged between Agents. Join for free at ReallyHQ.com
Meet Our Panel for the December 2019 Housing Market Update
Our moderator is Geoff Green, President of Green Team Realty. Our panelist is Keren Gonen of Green Team New Jersey Realty
Keren has been a consistent panel member, present at each update. Geoff remarked that they’ve been doing this all year long, and it’s been a year of trying to figure out where the market is heading. Yes, it has slowed down, but it’s been a soft landing. It’s been a strong year altogether.
Keren remarked that one of the reasons there were fewer units sold in Sussex County is that there were fewer units listed. Many sellers are deciding to hold on to their houses, on the fence about whether to sell. They want to see what the new year brings, even though their agents are telling them that this is the time to sell. Otherwise they’ll be releasing their property when everyone else is. However, they’re still holding tight.
The other thing she’s noticed is listing prices that are way too high. For example, a house that should have been listed at $200,000 being listed at $250,000 .At that price it just doesn’t make sense and won’t sell. However, the sellers are still holding on. Geoff agreed that there are always overpriced listings. It’s a human condition in any market place. There may be a higher percentage right now. Often people try to hold out for that higher price. He also agreed that lack of inventory is the biggest problem.
Geoff said that the sum total of circumstances hasn’t allowed for rapid increase so maybe there will be a longer sustained recover and rebound to the housing market. Keren is working with sellers who will be listing during the first quarter of the year.
Keren’s parting words of advice:
List your houses now, because we don’t know what will happen!
Geoff agreed that right after the New Year is a great time to get going. It has been a wonderful holiday season with many transactions taking place.
You can contact Keren Gonen at 551-262-4062
By the way, Keren took part in this update from the airport, on her way to a two-week trip to Israel!
We’ll see you on January 21st at 2 p.m.
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Green Team Client Appreciation Day
Green Team Client Appreciation Day – Saying Thank You with Pie
It is no coincidence that our Client Appreciation Day takes place just before Thanksgiving.This is the time of year we reflect on who and what we are grateful for. We express our thanks to family and friends. But it is also the time of year we want our clients to know how much we appreciate them. The Client Appreciation Program is the cornerstone of Green Team Realty’s foundation. While our sales associates express their appreciation throughout the year, the Thanksgiving Pie tradition has become the highlight of the CAP program.
A Noble Tradition
Clients are invited to come to our offices to pick up their Thanksgiving pie. This gift is their sales associate’s way of saying, “Thank you for your business, your referrals, and your friendship.” Whether it’s the Warwick or Vernon office, the atmosphere is the same. There is warmth, happiness, and lots of laughter. And lots and lots of pies! Since Green Team Realty supports local businesses, these gorgeous pies are provided by Noble Pies each year.
Thanksgiving Pies – A Family Event
There is a bond that exists between Green Team’s sales associates, and a bond between sales associates and clients. And these bonds are only strengthened by events such as this. It’s almost like a family reunion. Catching up on how things are going, sharing stories and food. And for Green Teamers there is joy in knowing that in two days a pie given in appreciation will be gracing the Thanksgiving table of a valued client and friend.
November 2019 Housing Market Update
Geoff Green, President of Green Team Realty, welcomed everyone to the November 2019 Housing Market Update held on Tuesday, November 19 at 2 p.m. He began the webinar with an overview of National Stats.
National Stats
Total Home Sales
Geoff is looking for the bump locally because nationally it looks like on a year over year basis there was a bounce. We were down in 2019 through June but then in July there was a little bit of a bounce in the Housing Market through September. It looks as though things are stabilizing a bit. We’ll be watching.
Forecasted Year-Over-Year Percentage Change in Price
In this graphic, the dark blue represents the strongest projections; which states will appreciate at the highest level. Medium blue, where we are, is still very good for price appreciation over the next year or so.
Year-Over-Year Housing Supply
Geoff and panel, prior to the webinar, had been discussing how few homes there were in the market. Needless to say, you can see that the housing supply year-over-year is tight at best. It is getting better, but is still tight. This subject will be included in the Panel Discussion.
2019 Projected Home Price Percentage Appreciate Going Forward
Looking forward to price appreciation as indicated by some of the thought leaders in the industry. They put out stats that indicate their thinking, and it appears that everyone is looking at a minimum of 2 to 3% price appreciation going forward into 2020. It seems that no one believes this housing market is going to fall apart in any way, shape or form.
Mortgage Rates and Mortgage Rate Projections
Mortgage rate projections beyond where we are now look very much the same. It does not appear as though projections are really going up or down.
Orange County, NY
Units Sold
Units sold is what Geoff considers the “mother’s milk” of all the analytics on the housing market. The green line represents 2019 and has pretty much been down year-over-year. The red line represents 2018. We only bounced above 2018 three times during the first ten months of this year. However, we’re still at a very high historic level despite the year-over-year decrease.
Average Sales Price
Average Sales Price is strong. The difference between this year and previous years in the year-over-year is pretty significant. Looking at just year-over-year appears to be a mixed bag. However, historically a very high pricing market.
Ask to Sold Ratio
Ask to sold ratio is the ratio between the last asking price and the sold price of a home. It is still very strong. The higher the line, the closer to 100%, means that sellers have to negotiate less off their last asking price. Again, historically very high points, but nonetheless, appears to be cooling off just a little.
Days on Market
Days on market is pretty much lower, though we do see the green line intersecting with the red last month. That really hasn’t happened previously. Again, another small sign of things cooling off.
Sussex County, NJ
Units Sold
In Sussex County we’re also seeing a mixed bag. The green line is bouncing up and down versus 2018 and 2017.
Average Sales Price
The graph indicates a pretty strong pricing market. Prices are about as good as they’ve been in Sussex in six years. If you’re a seller, it is probably not a bad time to think about putting your home on the market.
Ask to Sold Ratio
Again, the ratio between the last asking price and the sold price of a home. This is still very strong. If you’re a seller would you prefer negotiating 2.5 points off your asking price, or almost 6 points? That’s the difference between 20014, 2015 and 2016 and now. Geoff recalls those years as being difficult to get deals done.
Days on Market
Here in Sussex County we don’t see any intersecting lines. Though we have seen some close variances. It is tightening up a bit. We’ll watch to see where that heads.
Housekeeping Items
The next Housing Market Update will be on Tuesday, December 17 at 2 p.m You can sign up at GreenTeamRealty.com/HMU.
Thank you to our sponsor, REALLY, The Real Estate Referral Community. REALLY is where Professionals who serve the Real Estate Industry can connect, communicate and securely exchange referrals with speed and ease. And there are no fees on commission exchanged between Agents. Join for free at ReallyHQ.com
Meet Our Panel for the November 2019 Housing Market Update
Our panelists this month are (left to right): Keren Gonen of Green Team New Jersey Realty and Carol Buchanan of Green Team New York Realty.
Our moderator is Geoff Green, President of Green Team Realty.
Thoughts on where the Orange County Market is heading in 2020
Geoff asked Carol where she sees the NY market heading. She believes 2020 is going to be an excellent year. Inventory is still down, there’s no doubt about that. However, there are very active buyers out there, looking for a nice home in the price range they can afford. They’ll jump on it right away when they find the right home. Inventory is a bit of an issue. But she thinks as more homes start coming on the market 2020 will be a fabulous year.
Geoff remembered that Carol joined the panel of the Housing Market Update about a year ago. And at that time she said that 2019 would be a strong year, although numbers seemed to be deteriorating. Geoff didn’t know where those numbers were headed at that time. His experience as a real estate professional back in 2004 and 2005, when numbers dipped and didn’t come back for 8 years, had him concerned. However, seeing numbers start to dip 18 months ago and now suddenly playing out and maybe coming back together, is a breath of fresh air. So, Geoff congratulated Carol for “calling it” during that HMU and is happy she’s predicting a good year in 2020.
Thoughts on where the Sussex County Market is heading in 2020
Keren agreed with Carol. She thinks that one issue in Sussex County is that a lot of sellers are hanging on to their houses, just waiting to see what happens. Keren said that all homes priced properly are gone the same week that they’re listed. She took some buyers out the previous Monday to look at some houses. Keren told them if they saw something they liked they needed to jump on it. They said, no, they wanted to look at some other houses. Two days later they came back to her and said they wanted to put in an offer. However, the house already had an accepted offer! She hopes they’ll listen to her advice and not wait to put in an offer the next time they see a house they like.
Pricing a Home Properly is Key
Keren emphasized that it’s important for all real estate agents and sellers to make sure the home is priced properly. If you’re looking to sell right away, let your realtor know that this is what you want to do. If you want to sit on the market, they can do that, too. However, if you want to sell, this is the time to do it. In the spring, everyone else will be listing. Geoff agreed that during his 15 years in the industry the one thing that is always true is you have to price it right. It doesn’t matter if it’s in a down market or an up market or somewhere in between. If you don’t price the property right, it’s not going to sell, for many reasons.
Bank Inventory
Geoff always checks in with Keren on foreclosures. He asked if banks were still holding on to the properties, renting them out, or flipping them themselves. Keren said that banks are starting to release properties. Their only two strategies are: We’re going to list high and see if anyone bites because the house is in good condition. Or, we’re going to list really low and have everyone jump at it. Keren, who buys and flips homes, recently went to see a house. There were ten other people there during the half an hour she was there. The listing agent came back with “highest and best.” She’s sure the house will sell higher than it should have. Because there is not enough inventory listed low for the flippers, they’re all going for it.
Appraisals
Geoff asked if either Carol or Karen was experiencing any problems with appraisals. Carol replied that she hasn’t had much trouble with that. Basically homes are appraising with no problem. Geoff stated that about 2 years ago, when prices started to shift dramatically, there were a lot of problems with appraisals. Fortunately, that problem has gone away rather quickly. However, anytime the market turns on a sharp incline, appraisals will be a problem again. They can prevent buyers from getting the loan they need to move the transaction forward. It can be difficult for appraisers to get the comps. If the comps don’t exist, new deals are coming in higher than the last one and the market’s moving up, appraisers have to take a leap of faith. Many were hesitant to do that as the market hadn’t increased in some time. Now that price appreciation has been going on for some time, it seems to be okay.
Keren said she’s always there at appraisals and always has the comps that she gives to her clients. She also tells the appraiser about everything in the house they may not see. That might be foam insulation, updated electric, something in the basement or a whole house generator. She understands that appraisers add a dollar amount for that. That’s been helping her appraisals come in at the correct price.
Lack of inventory in the sweet spot
Referring to middle of the range pricing, Geoff said it’s surprising to see the lack of inventory. Only approximately 6% of the market is in the sweet spot, whereas there is much more inventory at higher levels. Even more significant is more inventory at lower levels (very inexpensive homes, homes needing lots of work, etc.). Geoff thought it interesting and finds that as a society we’re moving away from one-income households. Most households are two income. And they just don’t have time to do renovations or be bothered with it. They want a house to be well located and in good condition. Otherwise, most people don’t want too much to do with it. He asked the panelists if they agreed.
The importance to sellers of having a home that doesn’t require buyers to do renovations and repairs
Carol absolutely agreed. She said looks do matter and when you go up to a home that’s nicely landscaped and well maintained, people just jump on it. Most people are looking for a nice home they can put their own finishing touches to, but which is not overwhelming for them. Geoff said there are some interesting business models popping up around the country. Companies are financing renovations to help sellers get out and maximize their home’s value. And they’re not just providing the financing. They’re doing the design, the build and the financing. It will be interesting to see how these models work out in the dense metropolitan areas they are starting out in. There is a real value to this. Some people will simply not buy a home unless it’s in good shape and finished. So, if you’re a seller, if you don’t have the time and money to do the work, this might be an option.
Geoff has seen many agents, both in the Green Team and other agencies, who go out of their way to assist with that process of helping sellers get their home together and renovated. He talked about Keren literally rolling up her sleeves and clearing up a yard. While Keren isn’t able to do that for everyone, it just demonstrates a willingness to help clients get a good result. He gives credit to all the hardworking realtors in the industry who go out of their way to make that happen. Carol agreed with that, too. A lot of realtors go above and beyond. Geoff said that it’s a testimony to the industry and they deserve a lot of accolades.
Geoff’s quote on Real Estate Professionals
We are the grease on the wheels of the housing industry. Without it, people wouldn’t be getting as much money for their homes, or be able to make the moves that they do. You need the grease to keep the wheels turning – and that’s us!
Keren definitely thinks that when your realtor is willing to go the extra mile for you, that’s what really counts. Most of the people she’s bought and sold homes with were actually people she talked to on a regular basis. Whether it was a Facebook or text message, or an invite to a party. It becomes part of your circle. People that you care for, people you spend time with. In the most stressful time of their lives, to be there and hold their hand and let them know everything will be okay, means a lot. For the client as well as to her, because they’ve allowed her into their lives.
One last question: Do you think home appreciation will increase in 2020 vs. 2019?
Keren absolutely thinks so for Sussex County. Houses that possibly last year or the year before listed lower are now listing higher and selling. She’s pretty sure that trend will continue into 2020.
Carol definitely agrees and thinks that values are going up. No doubt about it!
Here’s how to contact our panelists
Keren Gonen, Green Team New Jersey Realty – 551-262-4062 (cell): Call or Text. You can also Google Keren to find out more about her.
Carol Buchanan, Green Team New York Realty – 845-705-9162 (cell): Call or Text, Or email her at CarolBuchanan97@gmail.com
Thanks to Melissa Bressette, Marketing Director, Green Team Realty, for putting this webinar together.
We’ll see you on December 17th at 2 p.m.
October 2019 Housing Market Update
Geoff Green, president of Green Team Realty, welcomed everyone to the October 2019 Housing Market Update. The webinar was held October 14 at 2 p.m. on Facebook Live.
National Housing Market Statistics
RECESSION RECESSION RECESSION
Everyone’s talking about it. Geoff thinks probably the impending 2020 US elections have a lot to do with that as well. The simple fact is that more and more people are starting to think that it will happen. .Because of that, we need to address it. No matter how much less impact we feel this recession would have on the housing market than the last one was, it’s still going to have an impact.
The above charts show a survey of different analysts and influencers in the economic world. Most think the recession will come in 2020. Again, it will be interesting to see the affect that the elections will have. Needless to say, the vast majority believe the recession will start within the next two years, 2020-2021.
Recessions don’t necessarily mean a bad housing market
A recession does not mean that there has to be a sharp decline in price. Or an overall reduction in home valuations. The last series of recessions dating back to 1980 and only two of them had negative price appreciation. That’s important to note. Geoff believes that the bottom will not drop out like it did in 2008. That was a very scary time for the real estate industry. There are now a lot of economic fundamentals in place that should lead to a better downturn, if one were to come.
Projected Home Price % Appreciation holding steady
Again, stake holders, influencers in the world of economics are predicting that not only will pricing on a national basis not go down, but it will continue to appreciate. Not at the pace seen in the last few years, but these numbers are probably healthier. The rapid market we were seeing wasn’t going to last forever and could not be sustained. There is nothing wrong with appreciation slowing and growing at a slower pace.
Regional projections
Corelogic shares its forecast for Year-over-Year percentage of change in price, according to markets throughout the U.S. From this it appears the northeast is looking good.
Local Housing Market Statistics
Orange County, New York
Geoff had expected the green line for units sold to be lower for the third quarter. However, it really held out very well. If you look at July, it was above all previous six years. August was a touch below. And September was even. So it was a good third quarter.
Average Sales Price is doing well. It’s well above where it’s been the last 5 or 6 years.
This is the last asking price versus the sales price. The market is becoming a little more competitive. Sellers are having to negotiate a little more off their selling price. Again, as the market is cooling it’s bound to happen. However, we are not seeing a precipitous decline here.
Days on market is still extremely low. Not one month dipped above any of the previous years.
Sussex County, New Jersey
Although the year started out slower in Sussex County, it caught up in the third quarter. The third quarter was strong, which is important.
Average price is holding pretty strong.
Despite a few dips, Ask to Sold Ratio is remaining at a very high level.
Days on market, not one month has risen above previous years, showing that the market is still strong.
Life events determine buying a home, not market data
Buying a home is based on our life events and where our lives are going. This is good advice. As realtors we want you to find a good home in the place you want to be. If the above three items are all in check, it doesn’t really matter what market you’re in. You’ll make a good decision and you’ll buy a good home.
Housekeeping items
Sign up for Housing Market Updates at GreenTeamRealty.com/HMU. And thank you to our sponsor, REALLY. Join the Real Estate Referral Community for free at REALLYHQ.com.
Meet our Panel
From Left to Right: Toni Kreusch of Green Team New York Realty and Keren Gonen of Green Team New Jersey Realty
The Fear Factor
Geoff started the discussion, asking about the fear factor. Should people be afraid? Should they hesitate? Keren replied that in her experience, people are always afraid of the unknown. That’s one of the reasons people are holding back, whether selling or buying. However, what she did with one of her clients who was buying in Highland Lakes, was advise him to review the previous month’s housing market update. After taking all the information in, that client put an offer on a property and wound up getting the house he wanted. Before learning more about the market, he had been apprehensive about even buying at that time.
Also, Keren reiterated that interest rates are really low and should be capitalized on. Whether refinancing, buying, downsizing, this is the time to do it. Geoff agreed that rates have been so low it’s remarkable. Especially now, at the end of the day, Geoff’s advice is that it’s all about monthly cash flow. What is it going to cost me each month to live there? And do I have enough income minus my living expenses to be able to pay my mortgage, save for retirement, etc. So, financing really matters.
Toni agrees that people can purchase more house for their money and often pay the same or less if you are currently renting. By owning a home you’re building wealth. What better way to save money as you move into your future?
Would a buyer’s market not be the ideal time to sell?
It’s hard being a broker because there are always two sides to a discussion: there are buyers and there are sellers. One would think if we were in a buyer’s market then it would not be the ideal to sell. There would be lots of inventory, you’d be competing against other people, downward pressure on the price of your home, etc., as opposed to a seller’s market. Geoff believes it is the right time to sell. If you’re someone at or near retirement who has been thinking about getting out it is the right time. Even though we’ll be seeing price appreciation for another few years, even if it goes flat or goes down a little, we’re not going to see a roaring uptick at any point of time in the very near future. Pricing is probably as good as it’s going to get. He asked if Keren and Toni agreed.
Keren agreed. And Toni said we’re experiencing a special time right now, with low-interest rates and low inventory. It’s a great time to buy and sell. From a seller’s perspective, Geoff would advise sellers to put their home on the market now.
Is the Holiday Season not the ideal time to sell?
With Thanksgiving, Christmas, and Hanuka coming, these are low transaction months. Many people put aside their buying regimen during the holidays. Less people are identifying homes in November, December, January. However, one phenomenon Geoff has seen was the buyer who needed to buy a home in December. There wasn’t a lot of inventory and they paid too much for a house because they had to buy. A few months later lots of inventory rolled out and prices were lower. As we head into the holiday season, there are still buyers out there who haven’t found what they wanted yet. They don’t care if it’s December. They’ll still want to look and will buy the right house..
More than most any year that he’s seen since being in the business, Geoff recommends if you are a seller thinking about selling, if your home is ready, put it on the market. Don’t wait until Spring. It’s very busy now. Right now is a very good time. Toni said they still have people calling in and coming into the office who appear to be serious buyers, not just lookers. Keren stated that November has always been her biggest month. People looking in the winter are serious. You’ll probably get less traffic, but the showings are going to be more serious. If it’s priced right, there is enough intensity in the market to get transactions.
This is the time to buy – and the time to sell
Geoff predicted that if someone is going to buy a home and is planning on living there at least a 7-10 year period, they’re fine. Even if the market goes down during that time, it’s going to come back up and re-appreciate. The last downturn lasted a really long time. Looking at it on a hyper-local level, it lasted 8 years regarding pricing. It dropped precipitously in 2008 and did not restabilize until 2016. Eight years of price declines is rare in terms of the history of the housing market. He just does not see that happening this time around. While the market may continue to soften for some time, he doesn’t think it will drop that low. And he believes it will come up relatively soft, compared to the rapid rise the last time. This follows the principles of physics. For every action, there is an equal and opposite reaction. The markets tend to do the same thing.
Geoff asked Toni and Keren if they agreed with the premise: if a buyer is going to live in a home 7-10 years, they should be just fine in terms of outliving any market turbulence. Keren did agree, and also reiterated that now is the time to sell. If you’re looking to downsize and you’re on the fence, this is it. We have good qualified buyers and low-interest rates but don’t know how long this will last. Like Toni mentioned, sometimes you can purchase with a mortgage less than a rental. That’s important to mention again because it is the time to buy and sell.
Suitable Housing clause
Geoff mentioned that you can structure your listing to make it subject to finding suitable housing. For example, if a retiree worried about finding housing after selling their home a suitable housing clause could be utilized. However, you do have to give buyers reasonable terms on that clause. It is an option to discuss with your Green Team sales associate if this is a concern.
Selling in a bad market
Geoff recounted that a majority of his listings were during a really bad market. Listings would languish and go on and on, very different than the market we’ve been seeing the last 3-5 years here. To those buyers or sellers going through the transaction process, Geoff offers some advice. Sellers may have a home listed and haven’t had any showings, or maybe many showings but no offers, or offers that fell through. Sometimes the reason that sellers are in that place is because the property is priced too high. A lot of people are not willing to admit it, but it is a fact. To those in that situation, what is going to matter most to you when closing is done is not the bottom line on the closing statement. It’s going to be that it’s over and done and you can move on with your life. Far too many people are trying to get an extra $5,000 or $10,000 while they’re spending $1,000 a month on taxes, interest payments, utility costs, maintenance. That all adds up quickly. They’re also not factoring their own well being, factoring in the stress that comes with the whole process. If you’re a seller and you’re thinking of selling, go for it!
Keren’s thoughts
Keren agreed. She stated that sometimes sellers have it in the back of their mind that they are going to get “X” amount of dollars for their listing and they end up being listed for 6, 7, 8 months. As an agent, Keren believes it’s imperative to make clear that we have several different options. If you are looking to sell quickly, this is where we need to be. This is your market value because as realtors, this is what we do day in and day out. For some sellers the home has sentimental value and they are also concerned about the bottom line. There’s a thin line to walk when discussing price.
Toni’s thoughts
Toni said that working with motivated sellers is helpful. So is aggressive marketing, which is done by your agent. And, if your home is not selling, you should certainly consider a price reduction.
Final thoughts
Geoff hoped that this discussion helps people in this position, who may be agonizing over whether to drop their price. Remember, if the house is priced right, you’re going to get a good offer with reasonable terms. Buyers are looking to move on, too. They need a house, need a place for their family.
Reminder: The next Housing Market Update will take place life on Facebook Tuesday, November 19, 2019 at 2 p.m.
To reach our panelists if you’d like to buy or sell a property or learn more about the housing market
Keren Gonen – 551-262-4062
Toni Kreusch – 845-283-2450
Green Team Realty Third Quarter 2019 Sales Leaders
Congratulations from Geoff Green, President of Green Team Realty, to our Third Quarter 2019 Sales Leaders
Congratulations to Jennifer DiCostanzo of Green Team New York Realty and the dynamic team of Charlie Nagy and Ted Van Laar of Green Team New Jersey Realty for taking first prize as our third quarter sales leaders. It’s no secret that Q3 is the biggest quarter of the year in our industry. Therefore, it shouldn’t come as a surprise that we’re seeing these three names at the top once again. The truth is, behind the accolades there is a lot of hard work. All three of these individuals work tirelessly to yield the results they do. So, keep up the great work everyone!
Jennifer DiCostanzo, Warwick
For this hard working Associate Broker, success is not measured by sales numbers alone. Rather, Jen views true success by the clients she’s helped and the satisfaction she gets from doing her best at something she loves. She is constantly striving to enhance her knowledge and skills so that she can provide her clients with an edge in this competitive market.. Jen has earned her Seller Representative Specialist (“SRS”) and Accredited Buyer’s Representation (“ABR”) Designations. In 2016, 2017 and 2018, she received the annual Sales Leader Award as well as the Citizenship award. Further, in 2017 she became the first recipient of the Green Team MVP Award for over $10 Million in sales. Jen is a member of the NYS Association of Realtors, the Hudson Gateway Association of Realtors, the National Association of Realtors, and the Warwick Chamber of Commerce. In addition, as a Warwick resident married to a NYC firefighter, she understands the needs of commuters and has helped many buyers relocate to Orange County.
Charles Nagy and Theodore Van Laar, Vernon
Ted Van Laar, Charles Nagy & Geoff Green
In addition to this Q3 Award, the team of Charles Nagy and Theodore Van Laar earned Green Team New Jersey Realty’s 1st Quarter Sales Leader Award for 2019. That follows their 4th Quarter and Yearly Sales Leader Awards for 2018. The Dynamic Duo, as Geoff Green affectionately calls them, are equity partners in the brokerage. And they are committed to leading by example. They are strong believers in the Green Team’s unique system of training and support which gives sales associates the tools to provide the best possible customer service and experience. Charlie and Ted come from diverse backgrounds in real estate. Yet together they form a productive, successful team. One bond that unites them is their love of resort properties and living. They have been recipients of the Circle of Excellence Award multiple times between 2014 and 2018. That Award requires minimum sales of $2.5 Million and 15 transactions to qualify. In addition, they were Second Quarter Sales Leaders at Green Team New Jersey Realty for both 2017 and 2018.. And in 2018 they became part of the Green Team’s President’s Club, which honors those associates with $5 to $10 Million in sales volume.
Charlie and Ted are proud of Green Team New Jersey Realty’s growth and achievements. After only two years in business, GTNJR owns their own office building and ended 2018 as the #1 firm in sales volume and transactions in all of Vernon, NJ. They also take pride in the team they are building.
Congratulations to our 2nd and 3rd Place Winners
Green Team New York Realty: Toni Vogel is our second place Q3 Sales Leader, with Nancy Sardo in third place.
Green Team New Jersey Realty: Kristi Anderson is second place Q3 Leader, with Alison Miller in third place.
Sept 2019 Housing Market Update
Recap
Geoffrey Green, President of Green Team Realty, invited viewers to the Sept 2019 Housing Market Update. The update took place on Sept 17, 2019, 2 p.m. on Facebook Live.
National Housing Market Statistics
Recession Worries
According to Geoff, we’re starting to hear the word recession far more than we did a year ago, far more than six months ago. The big buzz is, are we headed to a recession? If so, when? And how dramatic will it be? The bottom line is most people think we won’t be experiencing anything like we went through from 2008 to around 2016.
“The housing crash during the Great Recession left a lasting impression… But as we look ahead to the next recession, it’s important to recognize how unusual the conditions were that caused the last one, and what is different about the housing market today.” Jeff Tucker, the Zillow Economist
Reasons why housing prices and the real estate market should remain strong
- Many people are in a very strong equity position as far as their home goes. That’s the amount of money that is in the value of the home. If you know the fair market value of your home minus the pay off amount of your mortgage, the difference is the equity. Keren Gonen and our Producer, Melissa Bressette, were discussing that over one-third of US households are free and clear of any mortgage. That is a very strong number. From a balance sheet perspective, we’re doing very well as a nation.
- We’ve had good appreciation over the last few years. It continues and most experts agree that despite the market slowing, appreciation is still going to be something that will continue for the next 12 months at least. The question is really by how much.
- Inventory levels are still relatively low. Days on market are low, bidding wars are still happening.
- Mortgage and interest rates are fantastic. Geoff thinks that if you had asked a lot of mortgage professionals a year ago where rates would be now, they would not have predicted how low rates would be. The low rate environment is continuing to fuel the real estate market.
- There is a level of affordability we haven’t seen in a long time. When you package everything together; earnings, mortgage rates, taxes, prices of homes, etc.you get affordability rates that are historically high. That is, how affordable it is for the average American to buy a home.
Equity
Here we’re seeing year over year appreciation growth. It is still very strong. Still where it was a couple of years ago. Percent of negative equity share refers to who is in negative equity situation. That occurs when the mortgage payoff is higher than the fair market value of the home. That has been steadily declining since 2010 and we are now at the lowest level since then. Those are very good signs.
Appreciation
A quick glance at the map of the U.S. on the left side shows nothing is below “0” and everything is still appreciating. Then we review the right side, which examines year-over-year change in price by price range. All price points are in grey. Lower end homes have a bigger market, more demand, which drives up price. However, even the high range homes are experiencing appreciation.
Pricing
Corelogic,a leading provider of statistical data on the housing market is projecting, per the above map, that over the next 12 months the nation will go up another 5.2%. That is a very healthy rate of appreciation. In addition, some other sources, shown here on the right, are predicting a fairly substantial level of appreciation, even into 2021.
Inventory
Historically, left to right, we are still at a very low level of inventory, which means that pricing should continue to increase. or stay strong year over year. Year-over-year inventory levels, we’ve had a bump at the end of 2018, beginning of 2019. Now we can see inventory starting to tighten up again a little.
Mortgages/Interest Rates
Where are they headed? Where are they now? We can see from January 2018 to today the rates that could not have been predicted a few years ago to be so low. And we recognize that this is a good spot that we’re in.
Affordability
On the graph to the left, the yellow line represents median home price while the blue represents purchasing power. It’s evident that there is much less of a variance between the two up to 2005, which was the worst period of time. But we’ve stayed strong. During the crash, home prices went down while affordability went up. And it hasn’t really changed. There is still ta good opportunity for people to secure one of the most important assets they ever will own – a home.
Historical Recession Data
Geoff agrees with everyone who believes that this recession will be much shorter than the last one. The housing market is in a better position. We have better fundamentals in place than we did the last time around. There is not nearly as much sub-prime lending as there was. Of the last five recessions, home prices went down in just two. Home prices went up in the other three.
Having gone through the last recession, it can be hard to believe that prices can actually rise. But maybe this one will go that way as well.
Resource Center
Each month we bring you stats, data and quotes from various trusted industry sources. These resources will now be available to you in our monthly Housing Market Update recap blog post, which can be accessed from GreenTeamRealty.com/hmu/ under Housing Market Recap.
Local Housing Market Updates
Orange County, New York
Units Sold
It’s been a mixed bag this year. The green line is 2019. It’s fair to say the number of units sold is consistent with 2018. We’re definitely seeing a slowing in the number of transactions. But, it’s still a very high historical level. And it’s still a very strong market. So, yes, it’s cooling, but it’s still a very high rate.
Average Sales Price
The average sales price took a little dip this month.That doesn’t mean that prices will ultimately continue to go down year-over-year over 2018. However, units sold has been slowing. Geoff believes we’ll see a softening of the market, rather than a crash.
Ask to Sold Ratio
The last asking price versus what the house sold for and the ratio thereof. As you an see, this year it’s been high, meaning sellers haven’t had to negotiate much off of their asking price. However, recently we’re seeing a dip, which is worth noting.
Days on Market
The days on market have consistently been lower than the previous 6 years, remaining a strong factor in the market.
Sussex County, New Jersey
Units sold
There is a similar situation here in Sussex County; a mixed bag, up and down. However, it’s clear that in the last 18 months or so, the number of units sold has been slowing.
Average Price
It’s interesting that all through this time period average price in Sussex was kind of languishing. And now we see prices taking off,. almost the highest level of prices in the county in almost 8 years. Only July of 2018 was slightly higher.
Ask to Sold Ratio
The ask to sold ratio is again similar to what we’re seeing in Orange County. at 97, 98%, it’s still a strong market with sellers only having to come down a little bit off their asking price.
Days on Market
Days on market are lowest over last 6 years. The market continues to be strong. Further discussion will take place with our panel.
Thank you to our sponsor
Meet our Panel
Keren Gonen is from Green Team New Jersey Realty and is a regular panelist on our Housing Market Updates.
Geoff asked Keren what’s actually happening in the field; if there are signs of the market taking a downturn.
Keren stated that it’s important to note that there are still people buying. still people selling, and there are still bidding wars due to low inventory. On both sides of the border we’re dealing with a lack of good houses. Now that it’s so easy and affordable to buy a good home, it’s really a question of inventory. Some sellers are on the fence, waiting to hear what will happen in 2020. Agents and Sellers would like more inventory to choose from. However, if agents educate their sellers we’ll see a lot more houses on the market in the coming months.
Geoff asked if Keren has found buyers becoming more picky as time goes on. Keren replied that it’s the opposite; Buyers are rushing to put in offers on the houses that they like. She said we want to make sure that good houses on the market do sell quickly, because that makes everyone look good. Whether it’s the listing agent or selling agent, everyone does better in that type of a market.
From the Seller’s perspective, Geoff asked if Keren agreed that we’re not in a market where they can list at any price and sell. Keren stated that surprisingly all the listings she’s had have either come in on point asking price or a few thousand dollars above asking price due to bidding wars. In addition, they’re going under contract very quickly. Attorneys are moving them along, with attorney review much faster than earlier in the year and last year. She had one listing got out of attorney review in literally 48 hours, which was a first for Keren.
Pricing
Geoff said he was sure that Keren was choosing comparables carefully to make sure the information is accurate and she’s setting a good asking price. She replied, absolutely. That’s the first thing – Listing Agent 101. You want to make sure you do your comps properly so that you don’t sit on the market. Geoff stated that ‘s the message to all Sellers. The hardest conversation to have as realtors is price reduction. It’s kind of like having mud on your face. We’re the ones who bring in the comps, make recommendations on what we feel the fair market is for their home, Many Sellers don’t listen and just want to list at the price they want. But many people do listen. However, sometimes a price reduction is necessary. However, no matter what market you’re in, you have to price it right.
Keren said one of the things she does with all of her Sellers is ask them what their time line is for selling their home. Meaning, are we okay to sit on the market for 3, 4, 5, 6 months? Or are we looking to get an offer within the next month to 2 months. Then, according to what they tell her that’s where she prices the house. She has had clients that tell her they don’t care when they move, the house is paid off and they’re not in a rush. And they want a specific amount for their house. So Keren tells them that’s okay as long as they understand that according to her market analysis, they won’t sell until we reach this price. As long as they understand that, she’s fine with listing it at that price. Ultimately it’s always the Seller’s decision.
The recommendation
Price it right from the beginning. Price it to sell from the get go. You’re likely to get a higher price. There is never a better time to sell your home than when you first list it. It’s new, there are buyers out there waiting for the next house to come out on the market. They’ve been out there looking and haven’t found what they’re looking for yet. Now your home is new and it’s on the market.
Bank Inventory
Geoff asked Keren what she is seeing as far as bank-owned inventory. He considers Keren to be a leading expert in Sussex County on the subject. Keren stated that they are not seeing too much being released by the banks. Whatever was out there was sold. She hasn’t seen anything new that’s affordable for an investor or flipper or someone who wants to take on renovations on their own. It has been quite a few weeks since she’s seen those. She has seen some that are borderline, with a few things missing, but those are priced too high. There really isn’t any new release of inventory from them.
Geoff then asked if Keren is still seeing bank-owned properties continue to be rented, an anomaly that we’re seeing over the last 5-6 years. As far as Keren knows, they are, remarking that it seems banks now want to be landlords as well. Geoff mentioned some clients who rented a bank-owned property and once they got in there was problem after problem. It was discovered that there was a lot of substandard that had been done. Caution people buying inventory to make sure that the renovations have been done correctly. The flips that Keren has seen by banks are usually bid out to the lowest bidder and that reflects in the workmanship.People can get caught up in the moment; the price seems right. And they may think they’re getting a better deal because the property is bank-owned.
Wrapping it up
Geoff has been in the real estate industry for going on 15 years. He has worked a lot of hours every week during those years and developed a great appreciation for agents like Keren, working in the field.The housing market in this country would not be what it is without the hardworking agents. They keep data accurate, make sure clients needs are met. Other market places around the world are not nearly as well run as they are here. We are getting into an age where it may be possible to just buy a home from Zillow offers, etc. However, the expertise, knowledge and support offered by real estate agents cannot be duplicated. Geoff’s final word… Find a Realtor!
Keren Gonen can be reached at: 551-262-4062.
